Unlock key insights with form analytics

Easily access your form's analytics so you can view important stats and gather actionable insights from your data.

Optimize your online forms

Access a suite of powerful, data-crunching form analytics every time you log in. For each form, you can view metrics like unique views, conversion rate, and abandonment rate to assess the effectiveness of your campaigns.

Accomplish your goals

Our powerful reporting tools let you share presentation-ready data with managers and other team members through clean visuals.

Build custom visual reports in just a few clicks. Choose what data you want to display, and instantly view beautiful charts and graphs.


In addition to Formstack's standard platform analytics, you can activate the Field Bottlenecks feature to pinpoint trouble areas on your form.


Attribute submissions to different marketing campaigns with UTM Tracking. Easily track your efforts and scale successful campaigns.

How It Works

Access robust form analytics features

Step 1: Select the Analytics tab of your form where you can choose to view data from today, the past week, the past month, or a custom date range.

Step 2: In your Analytics Report, you can review your form's Unique Views, Conversion Rates, and Abandonment Rates.

Step 3: Scroll to the bottom of the page to view your Field Bottlenecks report. Use this information to optimize your form and pinpoint the fields that cause users to leave.

To learn more about setup, please read this help article.

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